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Positioning worries the best way to position a product in the minds of people and advise what attributes differentiate it from your competitor's products. A organization frequently performs this by developing a perceptual map, which denotes related goods generated in the same sector according to how shoppers perceive their price and good quality.Fu

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Current market segmentation is made of getting the full heterogeneous market for a product and dividing it into numerous sub-markets or segments, Each individual of which has a tendency to be homogeneous in all significant factors.[12] The method is done for 2 most important uses: improved allocation of the business's finite resources and to raised

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