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Positioning worries the best way to position a product in the minds of people and advise what attributes differentiate it from your competitor's products. A organization frequently performs this by developing a perceptual map, which denotes related goods generated in the same sector according to how shoppers perceive their price and good quality.Fu

Current market segmentation is made of getting the full heterogeneous market for a product and dividing it into numerous sub-markets or segments, Each individual of which has a tendency to be homogeneous in all significant factors.[12] The method is done for 2 most important uses: improved allocation of the business's finite resources and to raised

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